1. Facebook to patent the word 'face'
2. Interesting : Kanpur police open Facebook account
3. Facebook founder's first website sold at auction : 30000 dollars
Rajesh Goutam Web expert jaipur Website promotion expert jaipur Website developer in jaipur Webmaster in jaipur Web guru jaipur Master in SEO Website promotion master Internet marketing expert SEO Expert Free SEO Tips
I look forward to promote your website…
Friday, November 26, 2010
Online Imp. Information...
Wednesday, November 24, 2010
Important Facts For Your Cell Phone : Rajesh Goutam
1) Emergency number the Emergency Number worldwide for Mobile is 112. If you find yourself out of coverage area of your mobile network and there is an emergency, dial 112and the mobile will search any existing network to establish the emergency number for you, and interestingly …this number 112 can be dialed even while the keypad is locked. Try it out.
2) Locked the keys in the car? Your car has remote keys? This may come in handy someday. Good reason to own a cell phone: If you happen to lock your keys in the car and the spare keys are home, call someone on your cell phone. Hold your cell phone about a foot from your car door and have the other person at your home press the unlock button, holding it near the phone on their end. Your car will unlock. Saves someone from having to drive your keys to you. Distance is no object. You could be hundreds of miles away, and if you can reach someone who has the other “remote” for your car, you can unlock the doors (or the trunk).Editor’s Note: *It works fine! We tried it out and it unlocked our car over a cell phone!”
3) Hidden Battery power imagine your cell battery is very low, u r expecting an important call and u don’t have a charger. Nokia instrument comes with reserve battery. To activate, press the keys *3370#Your cell will restart with this reserve and the instrument will show 50% increase in battery. This reserve will get charged when u charge your cell next time.
4) How to disable a STOLEN mobile phone?
To check your Mobile phone’s serial number, key in the following digits on your phone:
* # 0 6 #
A 15 digit code will appear on the screen. This number is unique to your handset. Write it down and keep it somewhere safe. when your phone get stolen, you can phone your service provider and give them this code. They will then be able to block your handset so even if the thief changes the SIM card, your phone will be totally useless.
You probably won’t get your phone back, but at least you know that whoever stole it can’t use/sell it either.
5) Be careful while using your mobile phone
when you try to call someone through mobile phone, don’t put your mobile closer to your ears until the recipient answers. Because directly after dialing, the mobile phone would use it’s maximum signaling power, which is: 2 watts = 33dbi, Plz Be Careful, Message as received (Save your brain) Please use left ear while using cell (mobile), because if you use the right one it will affect brain directly. This is a true fact.
www.rajeshgoutam.com
Friday, November 19, 2010
Thursday, November 18, 2010
Domain Name Protection Rules In India
With the increase of commercial activity on the Internet, a domain name is also used as a business identifier. Therefore, the domain name not only serves as an address for Internet communication but also identifies the specific Internet site. In the commercial field, each domain name owner provides information/services, which are associated with such domain names. Domain names are used in various networking contexts and application-specific naming and addressing purposes.
A domain name is an identification label to define a realm of administrative autonomy, authority, or control in the Internet, based on the Domain Name System (DNS). The Domain Name Systems (DNS) is a hierarchical naming system for computers, services or any resource participating in the internet. It associates different information with domain names assigned to each of the participants. Domain names are also used as simple identification labels to indicate ownership or control of a resource. Such examples are the realm identifiers used in the Session Initiation Protocol (SIP), the Domain keys used to verify DNS domains in e-mail systems, and in many other Uniform Resource Identifiers (URIs).
An important purpose of domain names is to provide easily recognizable names to numerically addressed Internet resources. This abstraction allows any resource (e.g., website) to be moved to a different physical location in the address topology of the network, globally on the internet or locally in an intranet.
In simple terms, Domain name is the address of a web site that is intended to be easily identifiable and easy to remember, such as yahoo.com. These user-friendly addresses for websites help connect computers and people on the Internet. Because they are easy to remember and use, domain names have become business identifiers and, increasingly, even trademarks themselves, such as amazon.com. By using existing trademarks for domain names – sony.com, for example – businesses attract potential customers to their websites.
Domain Name & Intellectual Property Rights
Now, the question that arises is that, “how are Domain Names and Intellectual Property rights (IPR) inter-related?” The answer lies in the understanding of Intellectual property rights. So what are these rights? Intellectual property (IP) is legal property right over creations of the mind, both artistic and commercial, and the corresponding fields of law. Under intellectual property law, owners are granted certain exclusive rights to a variety of intangible assets, such as musical, literary, and artistic works; ideas, discoveries and inventions; and words, phrases, symbols, and designs. The intellectual property rights provide creators of original works economic incentive to develop and share ideas through a form of temporary monopoly.
Originally, Domain Names were conceived and intended to function as an address, but with an increasing number of cases of registered domain names being illegally occupied (cyber squatting), it has posed additional problems in how to handle trademark disputes in cyberspace. Cyber squatting as an offence relates to the registration of a domain name by an entity that does not have an inherent right or a similar or identical trademark registration in its favour, with the sole view and intention to sell them to the legitimate user in order to earn illegal profits. An address in the cyber-space is imperative in the new e-economy for companies and individuals to be easily traceable by their consumers with the emergence of the Internet as an advertising forum, recruiting mechanism, and marketplace for products and services whereby companies doing business have a strong desire to register domain names akin to their products, trade names or trademarks. For example, owners of famous trademarks, such as Haier, typically register their trademarks as domain names, such as www.haier.com. Domain names may be valuable corporate assets, as they facilitate communication with a customer base. With the advancement of Internet communication, the domain name has attained as much legal sanctity as a trademark or trade name and, therefore, it is entitled to protection.
Another issue is the registration of names of popular brands with a slight spelling variation like pesi.com and radiff.com for the sole purpose of diverting traffic to their website through typing errors. ‘A significant purpose of a domain name is to identify the entity that owns the website.’ A domain name should not confuse the consumers as to the origins of the services or products defeating the principal of trademark law. In Rediff Communications Ltd. v. Cybertooth & Another the Bombay High Court while granting an injunction restraining the defendants from using the domain name ‘RADIFF’ or any other similar name, held that when both domain names are considered there is every possibility of internet users being confused and deceived into believing that both domain names belong to one common source and connection although the two belong to two different persons. Again the website using the domain name, ‘Naukari.com’ was held to be confusingly similar to that of the plaintiff, ‘naukri.com’, with a different spelling variant establishing prima facie inference of bad faith.
Domain name protection: Legal aspect
As stated earlier, the constant increase in the use of internet for commercial purposes has greatly increased the level of cyber crimes and other internet related offences. Thus, the legal protection of such domain names is a serious issue which must be dealt with. In order to do so, the Internet Corporation for Assigned Names and Numbers (‘ICANN’), a domain name regulatory authority, adopted a Uniform Domain Name Dispute Resolution Policy (‘UDRP’), which is incorporated into the Registration Agreement, and sets forth the terms and conditions in connection with a dispute between the registrant and any party other than the registrar over the registration and use of an Internet domain name registered. Upon entering into the Core Registration Agreement with ICANN while registering a domain name, one agrees to submit to proceedings commenced under ICANN’s Uniform Domain Name Dispute Resolution Policy. According to the ICANN policy, the registration of a domain name shall be considered to be abusive when all the following conditions are met:
(a) The domain name is identical or misleadingly similar to a trade or service mark in which the complainant has rights.
(b) The holder of the domain name has no rights or legitimate interests in respect of the domain name; and
(c) The domain name has been registered in bad faith.
The term ‘bad faith’ does not simply mean bad judgment but it implies the conscious doing of a wrong with a dishonest purpose. In order to prove bad faith, the following circumstances, if found, are sufficient evidence of bad faith registration:
INTA has consistently sought to protect domain names in the cyberspace in the same way as in any other media as these domain names can and often do work as trade marks. For the very same reason, INTA seeks to achieve the following six objectives:
(a) establishment of specific minimum standards for domain name registration;
(b) a publicly accessible domain name database, which contains up-to-date and accurate contact information;
(c) a uniform and easy-to-use dispute resolution policy which renders administrative – not legal – decisions;
(d) a reasonable mechanism whereby exclusions can be obtained and enforced for famous marks;
(e) a “go-slow” approach on the addition of new generic top-level domains (“gTLDs”); and
(f) a voice for trademark owners in the formulation of domain name policy.
INTA believes that when the above-mentioned six objectives are achieved, it would safeguard the trademark rights, which in this case would be the domain names.
Dispute Resolution
INTA believes that a reasonable administrative dispute resolution policy is an essential element of any plan for the administration of domain names on the Internet. Discretion for domain name policy should neither reside with the domain name registrars, nor with the registries. Any dispute policy needs to be consistent across the gTLD space. A lack of uniformity and specificity will only lead to confusion on the part of trademark and domain name holders, fundamental unfairness in the unequal treatment of rights in domain names and therefore inconsistent policies and precedent, chaos in the Internet community. If the goal is to create a system which is fair and predictable, and a relief to the current confusion and uncertainty, there can only be a single uniform system. There is no division among trademark holders on this point. A global marketplace and community requires a single set of global rules.
Therefore, any dispute resolution policy should be limited, at least during an appropriate interim period, to alleged instances of bad-faith activity by the domain name registrant.
Situation in India
Domain Name Issues
With the advancement of e-commerce, the domain names have come to acquire the same value as a trademark or the business name of a company. The value attached to domain names makes it lucrative for cyber criminals to indulge in domain name infringements and the global nature and easier and inexpensive procedure for registering domain names further facilitates domain name infringements. When a person gets a domain name registered in bad faith, i.e. in order to make huge profits by registering a domain name corresponding to a trademark of another person, with an intent to sell the domain name to the trademark owner at a higher price, such activities are known as cyber squatting. The IT Act does not deal with the domain name issues. In India the domain name infringement cases are dealt with according to the trademark law. The issue concerning protection of domain names came up before the Supreme Court of India in the case of Satyam Infoway Ltd. vs. Sifynet Solutions P. Ltd (2004(28) PTC 566). The court, in an authoritative decision has held that internet domain names are subject to the same legal norms applicable to other Intellectual Properties such as trademarks. It was further held by the Supreme Court of India that:
“The use of the same or similar domain name may lead to a diversion of users which could result from such user mistakenly accessing one domain name instead of another. This may occur in e-commerce with its rapid progress and instant (and theoretically limitless) accessibility to users and potential customers and particularly so in areas of specific overlap. Ordinary consumers/users seeking to locate the functions available less than one domain name may be confused if they accidentally arrived at a different but similar website which offers no such services. Such users could well conclude that the first domain name owner had misrepresented its goods and services through its promotional activities and the first domain owner would thereby lose their custom. It is apparent therefore that a domain name may have all the characteristics of a trade mark and could found an action for passing off.”
The court further held that there is no legislation in India which explicitly refers to dispute resolution in connection with domain names. The operation of the Trade Marks Act, 1999 is also not extra territorial and may not allow for adequate protection of domain names. This does not mean that domain names are not to be protected legally to the extent possible under laws of passing off.
However, with most of the countries providing for specific legislations for combating and curbing cyber squatting, India also needs to address the issue and formulate legal provisions against cyber squatting. For settlement of Disputes, WIPO has introduced a new mechanism called ICANN (Internet Corporation for Assigned Names and Numbers) for settlement of disputes relating to domain names. As the parties are given the right to file the case against the decision of ICANN in their respective jurisdictions, the decisions of ICANN is having only persuasive value for the domain users.
We know that a domain name is easy to remember and use, and is chosen as an instrument of commercial enterprise not only because it facilitates the ability of consumers to navigate the internet to find websites they are looking for, but also at the same time, serves to identify and distinguish the business itself, or its goods or services, and to specify its corresponding online internet location. Consequently where a domain name is used in connection with a business, the value of maintaining an exclusive identity becomes critical. As more and more commercial enterprises trade or advertise their presence on the web, domain names have become more and more valuable and the potential for dispute is high. Whereas a large number of trademarks containing the same name can comfortably co-exist because they are associated with different products, belong to business in different jurisdictions etc, the distinctive nature of the domain name providing global exclusivity is much sought after. The fact that many consumers searching for a particular site are likely, in the first place, to try and guess its domain name has further enhanced this value.
The law does not permit any one to carry on his business in such a way as would persuade the customers or clients in believing that the goods or services belonging to someone else are his or are associated therewith. It does not matter whether the latter person does so fraudulently or otherwise. The reasons are:
Honesty and fair play are, and ought to be, the basic policies in the world of business.When a person adopts or intends to adopt a name in connection with his business or services, which already belongs to someone else, it results in confusion and has propensity of diverting the customers and clients of someone else to himself and thereby resulting in injury
Thus, a Domain Name requires a strong, constant and instant protection under all the legal systems of the world, including India. This can be achieved either by adopting harmonization of laws all over the world or by jealously protecting the same in the municipal spheres by all the countries of the world.
Trademarks vs. Domain names
There is a distinction between a trademark and a domain name, which is not relevant to the nature of the right of an owner in connection with the domain name, but is material to the ’scope of the protection’ available to the right. The distinction lies in the manner in which the two operate.
A trademark is protected by the laws of a country where such trademark may be registered. Consequently, a trademark may have multiple registrations in many countries throughout the world.
The defense available to such a complaint has been particularized “but without limitation”, in Rule 4 (c) as follows:
(i) Before any notice to the domain name owner/registrant, the use of, or demonstrable preparations to use, the domain name or a name corresponding to the domain name in connection with bona fide offering of goods or services; or
These rules indicate that the disputes may be broadly categorized as:
Disputes between trademark owners and domain name owners andBetween domain name owners inter se.
A prior registrant can protect its domain name against subsequent registrants. Confusing similarity in domain names may be a ground for complaint and similarity is to be decided on the possibility of deception amongst potential customers. The defenses available to a complaint are also substantially similar to those available to an action for passing off under trademark law.
As far as India is concerned, there is no legislation, which explicitly refers to dispute resolution in connection with domain names. But although the operation of the Trade Marks Act, 1999 itself is not extra territorial and may not allow for adequate protection of domain names, this does not mean that domain names are not to be legally protected to the extent possible under the laws relating to passing off
In India, the Trademarks Act, 1999 (Act) provide protection to trademarks and service marks respectively. A closer perusal of the provisions of the Act and the judgments given by the Courts in India reveals that the protection available under the Act is stronger than internationally required and provided.
Rule 2 of the UDNDR Policy requires the applicant to determine that the domain name for which registration is sought, does not infringes or violates someone else’s rights. Thus, if the domain name, proposed to be registered, is in violation of another person’s “trademark rights”, it will violate Rule 2 of the Policy.
In such an eventuality, the Registrar is within his right to refuse to register the domain name. This shows that a domain name, though properly registered as per the requirements of ICANN, still it is subject to the Trademarks Act, 1999 if a person successfully proves that he has ‘rights’ flowing out of the Act.
Conclusion
The protection of domain name under the Indian legal system is standing on a higher footing as compared to a simple recognition of right under the UDNDR Policy. The ramification of the Trademarks Act, 1999 are much wider and capable of conferring the strongest protection to the domain names in the world.
The need of the present time is to harmoniously apply the principles of the trademark law and the provisions concerning the domain names. It must be noted that the moment a decision is given by the Supreme Court and it attains finality, then it becomes binding on all the person or institutions in India.
It cannot be challenged by showing any ’statutory provision’ to the contrary. This is so because no statutory provision can override a ‘Constitutional provision’ and in case of a conflict, if any, the former must give way to the latter. This settled legal position becomes relevant when we consider the decision of the Supreme Court in Satyam case (supra) in the light of the above discussion. The various landmark judgments of the Supreme Court have conferred the ’strongest protection’ to the domain names in the world.
www.rajeshgoutam.com
Webmaster guidelines
Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the "Quality Guidelines," which outline some of the illicit practices that may lead to a site being removed entirely from the Google index or otherwise penalized. If a site has been penalized, it may no longer show up in results on Google.com or on any of Google's partner sites.
Design and content guidelines | |
Technical guidelines | |
Quality guidelines |
When your site is ready:
- Submit it to Google at http://www.google.com/addurl.html.
- Submit a Sitemap using Google Webmaster Tools. Google uses your Sitemap to learn about the structure of your site and to increase our coverage of your webpages.
- Make sure all the sites that should know about your pages are aware your site is online.
- Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
- Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
- Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
- Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
- Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images. If you must use images for textual content, consider using the "ALT" attribute to include a few words of descriptive text.
- Make sure that your elements and ALT attributes are descriptive and accurate.
- Check for broken links and correct HTML.
- If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
- Keep the links on a given page to a reasonable number (fewer than 100).
- Review our image guidelines for best practices on publishing images.
With image search, just as with web search, Google's goal is to provide the best and most relevant search results to our users. Following the best practices listed below (as well as our usual webmaster guidelines) will increase the likelihood that your images will be returned in those search results.
Don't embed text inside images
Search engines can't read text embedded in images. If you want search engines to understand your content, keep it in regular HTML.
Tell us as much as you can about the image
Give your images detailed, informative filenames
The filename can give Google clues about the subject matter of the image. Try to make your filename a good description of the subject matter of the image. For example, my-new-black-kitten.jpg is a lot more informative than IMG00023.JPG. Descriptive filenames can also be useful to users: If we're unable to find suitable text in the page on which we found the image, we'll use the filename as the image's snippet in our search results.
The alt attribute is used to describe the contents of an image file. It's important for several reasons:
- It provides Google with useful information about the subject matter of the image. We use this information to help determine the best image to return for a user's query.
- Many people—for example, users with visual impairments, or people using screen readers or who have low-bandwidth connections—may not be able to see images on web pages. Descriptive alt text provides these users with important information.
Not so good:

Better:

Best:
To be avoided

dog pup pups puppies doggies pups litter puppies dog retriever
labrador wolfhound setter pointer puppy jack russell terrier
puppies dog food cheap dogfood puppy food"/>
Filling alt attributes with keywords ("keyword stuffing") results in a negative user experience, and may cause your site to be perceived as spam. Instead, focus on creating useful, information-rich content that uses keywords appropriately and in context. We recommend testing your content by using a text-only browser such as Lynx.
Anchor text
External anchor text (the text pages use to link to your site) reflects how other people view your pages. While typically webmasters can't control how other sites link to theirs, you can make sure that anchor text you use within your own site is useful, descriptive, and relevant. This improves the user experience and helps the user understand the link's destination. For example, you might link to a page of vacation photos like this: Photos of our June 2008 trip to Ireland.
Provide good context for your image
The page the image is on, and the content around the image (including any captions or image titles), provide search engines with important information about the subject matter of your image. For example, if you have a picture of a polar bear on a page about home-grown tomatoes, you'll be sending a confused message to the search engines about the subject matter of polarbear.jpg.
Wherever possible, it's a good idea to make sure that images are placed near the relevant text. In addition, we recommend providing good, descriptive titles and captions for your images.
Think about the best ways to protect your images
Because images are often copied by users, Google often finds multiple copies of the same image online. We use many different signals to identify the original source of the image, and you can help by providing us with as much information as you can. In addition, the information you give about an image tells us about its content and subject matter.
Webmasters are often concerned about the unauthorized use of their images. If you prevent users from using your images on their site, or linking to your images, you'll prevent people from using your bandwidth, but you are also limiting the potential audience for your images and reducing their discoverability by search engines.
One solution is to allow other people to use your images, but require attribution and a link back to your own site. There are several ways you can do this. For example, you can:
- Make your images available under a license that requires attribution, such as a Creative Commons license that requires attribution.
- Provide a HTML snippet that other people can use to embed your image on their page while providing attribution. This snippet can include both the link to the image and a link to the source page on your site.
Similarly, some people add copyright text, watermarks, or other information to their images. This won't impact your image's performance in search results, but may not provide the kind of user experience you are looking for.
If you don't want search engines to crawl your images, we recommend using a robots.txt file to block access to your images.
Create a great user experience
Great image content is an excellent way to build traffic to your site. We recommend that when publishing images, you think carefully about creating the best user experience you can.
- Good-quality photos appeal to users more than blurry, unclear images. In addition, other webmasters are much more likely to link to a good-quality image, which can increase visits to your site. Crisp, sharp images will also appear better in the thumbnail versions we display in our search results, and may therefore be more likely to be clicked on by users.
- Even if your image appears on several pages on your site, consider creating a standalone landing page for each image, where you can gather all its related information. If you do this, be sure to provide unique information—such as descriptive titles and captions—on each page. You could also enable comments, discussions, or ratings for each picture.
- Not all users scroll to the bottom of a page, so consider putting your images high up on the page where it can be immediately seen.
- Consider structuring your directories so that similar images are saved together. For example, you might have one directory for thumbnails and another for full-size images; or you could create separate directories for each category of images (for example, you could create separate directories for Hawaii, Ghana, and Ireland under your Travel directory). If your site contains adult images, we recommend storing these in one or more directories separate from the rest of the images on your site.
- Specify a width and height for all images. A web browser can begin to render a page even before images are downloaded, provided that it knows the dimensions to wrap non-replaceable elements around. Specifying these dimensions can speed up page loading and improve the user experience.
With image search, just as with web search, our goal is to provide the best and most relevant search results to our users. Following the best practices listed above will increase the likelihood that your images will be returned in those search results.
- Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site.
- Allow search bots to crawl your sites without session IDs or arguments that track their path through the site. These techniques are useful for tracking individual user behavior, but the access pattern of bots is entirely different. Using these techniques may result in incomplete indexing of your site, as bots may not be able to eliminate URLs that look different but actually point to the same page.
- Make sure your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Google whether your content has changed since we last crawled your site. Supporting this feature saves you bandwidth and overhead.
- Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled. Make sure it's current for your site so that you don't accidentally block the Googlebot crawler. Visit http://www.robotstxt.org/faq.html to learn how to instruct robots when they visit your site. You can test your robots.txt file to make sure you're using it correctly with the robots.txt analysis tool available in Google Webmaster Tools.
- If your company buys a content management system, make sure that the system creates pages and links that search engines can crawl.
- Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don't add much value for users coming from search engines.
- Test your site to make sure that it appears correctly in different browsers.
These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here (e.g. tricking users by registering misspellings of well-known websites). It's not safe to assume that just because a specific deceptive technique isn't included on this page, Google approves of it. Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.
If you believe that another site is abusing Google's quality guidelines, please report that site at https://www.google.com/webmasters/tools/spamreport. Google prefers developing scalable and automated solutions to problems, so we attempt to minimize hand-to-hand spam fighting. The spam reports we receive are used to create scalable algorithms that recognize and block future spam attempts.
Quality guidelines - basic principles
- Make pages primarily for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking."
- Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"
- Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links.
- Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google.
Quality guidelines - specific guidelines
- Avoid hidden text or hidden links.
- Don't use cloaking or sneaky redirects.
- Cloaking, sneaky Javascript redirects, and doorway pages
- Cloaking
- Cloaking refers to the practice of presenting different content or URLs to users and search engines. Serving up different results based on user agent may cause your site to be perceived as deceptive and removed from the Google index.
- Some examples of cloaking include:
- Serving a page of HTML text to search engines, while showing a page of images or Flash to users.
- Serving different content to search engines than to users.
- If your site contains elements that aren't crawlable by search engines (such as rich media files other than Flash, JavaScript, or images), you shouldn't provide cloaked content to search engines. Rather, you should consider visitors to your site who are unable to view these elements as well. For instance:
- Provide alt text that describes images for visitors with screen readers or images turned off in their browsers.
- Provide the textual contents of JavaScript in a noscript tag.
- Ensure that you provide the same content in both elements (for instance, provide the same text in the JavaScript as in the noscript tag). Including substantially different content in the alternate element may cause Google to take action on the site.
Sneaky JavaScript redirects
- When Googlebot indexes a page containing JavaScript, it will index that page but it cannot follow or index any links hidden in the JavaScript itself. Use of JavaScript is an entirely legitimate web practice. However, use of JavaScript with the intent to deceive search engines is not. For instance, placing different text in JavaScript than in a noscript tag violates our webmaster guidelines because it displays different content for users (who see the JavaScript-based text) than for search engines (which see the noscript-based text). Along those lines, it violates the webmaster guidelines to embed a link in JavaScript that redirects the user to a different page with the intent to show the user a different page than the search engine sees. When a redirect link is embedded in JavaScript, the search engine indexes the original page rather than following the link, whereas users are taken to the redirect target. Like cloaking, this practice is deceptive because it displays different content to users and to Googlebot, and can take a visitor somewhere other than where they intended to go.
- Note that placement of links within JavaScript is alone not deceptive. When examining JavaScript on your site to ensure your site adheres to our guidelines, consider the intent.
- Keep in mind that since search engines generally can't access the contents of JavaScript, legitimate links within JavaScript will likely be inaccessible to them (as well as to visitors without Javascript-enabled browsers). You might instead keep links outside of JavaScript or replicate them in a noscript tag.
Doorway pages ( Pages created just for search engines )
- Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination.
- Whether deployed across many domains or established within one domain, doorway pages tend to frustrate users, and are in violation of our webmaster guidelines.
- Google's aim is to give our users the most valuable and relevant search results. Therefore, we frown on practices that are designed to manipulate search engines and deceive users by directing them to sites other than the ones they selected, and that provide content solely for the benefit of search engines. Google may take action on doorway sites and other sites making use of these deceptive practice, including removing these sites from the Google index.
- If your site has been removed from our search results, review our webmaster guidelines for more information. Once you've made your changes and are confident that your site no longer violates our guidelines, submit your site for reconsideration.
- Don't send automated queries to Google.
- Don't load pages with irrelevant keywords.
- Don't create multiple pages, subdomains, or domains with substantially duplicate content.
- Don't create pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware.
- Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.
- If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.
If you determine that your site doesn't meet these guidelines, you can modify your site so that it does and then submit your site for reconsideration.
Google Basics
When you sit down at your computer and do a Google search, you're almost instantly presented with a list of results from all over the web. How does Google find web pages matching your query, and determine the order of search results?
In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.
The three key processes in delivering search results to you are:
Crawling: Does Google know about your site? Can we find it? | |
Indexing: Can Google index your site? | |
Serving: Does the site have good and useful content that is relevant to the user's search? |
Crawling |
Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index.
We use a huge set of computers to fetch (or "crawl") billions of pages on the web. The program that does the fetching is called Googlebot (also known as a robot, bot, or spider). Googlebot uses an algorithmic process: computer programs determine which sites to crawl, how often, and how many pages to fetch from each site.
Google's crawl process begins with a list of web page URLs, generated from previous crawl processes, and augmented with Sitemap data provided by webmasters. As Googlebot visits each of these websites it detects links on each page and adds them to its list of pages to crawl. New sites, changes to existing sites, and dead links are noted and used to update the Google index.
Google doesn't accept payment to crawl a site more frequently, and we keep the search side of our business separate from our revenue-generating AdWords service.
Indexing |
Googlebot processes each of the pages it crawls in order to compile a massive index of all the words it sees and their location on each page. In addition, we process information included in key content tags and attributes, such as Title tags and ALT attributes. Googlebot can process many, but not all, content types. For example, we cannot process the content of some rich media files or dynamic pages.
Serving results |
When a user enters a query, our machines search the index for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors, one of which is the PageRank for a given page. PageRank is the measure of the importance of a page based on the incoming links from other pages. In simple terms, each link to a page on your site from another site adds to your site's PageRank. Not all links are equal: Google works hard to improve the user experience by identifying spam links and other practices that negatively impact search results. The best types of links are those that are given based on the quality of your content.
In order for your site to rank well in search results pages, it's important to make sure that Google can crawl and index your site correctly. Our Webmaster Guidelines outline some best practices that can help you avoid common pitfalls and improve your site's ranking.
Google's Related Searches, Spelling Suggestions, and Google Suggest features are designed to help users save time by displaying related terms, common misspellings, and popular queries. Like our google.com search results, the keywords used by these features are automatically generated by our web crawlers and search algorithms. We display these suggestions only when we think they might save the user time. If a site ranks well for a keyword, it's because we've algorithmically determined that its content is more relevant to the user's query.
Verify that your site ranks for your domain name = Google search for www.[yourdomain].com
Check your site is in the Google index = A search for site:google.com
Rajesh Goutam